Driven by passion, powered by creativity—
delivering impact that matters.
About Me
Welcome to my website!
I’m Rashi Sharma, a marketing professional with over a decade of hands-on experience in sales, program management, and digital marketing. My journey in marketing began with a focus on data-driven campaigns that blend creative strategies with measurable results, which I’ve fine-tuned through roles in account management, content strategy, and event coordination. Having recently completed a Digital Marketing Certification from York University, I am committed to staying at the forefront of marketing innovation, using a fresh approach to help businesses increase their visibility and reach target audiences effectively.In my previous roles, I’ve had the privilege of working on a diverse range of projects that emphasized client relationship building, program optimization, and social media management.
As the founder of Radiance Decor, I applied my entrepreneurial mindset to create and manage a robust social media presence, designing impactful content from photography to videography, which tripled engagement within the first year. This hands-on approach has honed my creativity, adaptability, and dedication to using digital media as a powerful tool to connect with audiences and create lasting impressions.
I am passionate about staying current with the latest trends and technology in social media and digital marketing, and I thrive in dynamic, collaborative environments. Whether I’m developing a strategy, creating compelling content, or analyzing performance metrics, my goal is to deliver results that align with both brand objectives and audience needs.
Motherhood has been one of the most transformative experiences of my life. Taking time to focus on my family gave me new perspectives and strengthened my organizational, time-management, and adaptability skills. It taught me how to manage multiple priorities and think creatively under pressure—qualities that are invaluable in the fast-paced world of marketing. This journey also reaffirmed my commitment to professional growth and personal resilience, helping me bring a more balanced, holistic perspective to my work.
Thank you for visiting my site! I’m excited to connect and explore how we can create powerful, engaging digital experiences together.
Event Management
End-to-End Event Planning
Managed over 50 private and corporate events, from concept to seamless execution, tailoring every detail to create memorable and highly personalized experiences.
Venue Coordination
Worked directly with venues, restaurants, and banquet halls to ensure flawless logistics and a smooth flow of operations on event day.
On-Site Leadership & Management
Led a team of coordinators and volunteers, ensuring all tasks were handled with efficiency and fostering a collaborative, team-oriented environment.
Risk Management
Developed proactive strategies and contingency plans to address potential risks, creating a safe and enjoyable experience for all attendees.
Creative Set Design for Music Videos
Designed visually captivating sets for multiple music videos, collaborating with directors and sourcing unique props to align with the creative vision.
Vendor Collaboration
Managed relationships with a diverse array of suppliers, ensuring on-time delivery and quality control for all set materials.
Marketing & Promotions
Executed impactful promotional campaigns using social media, email, and referral marketing, expanding client relationships and increasing venue partnerships for repeat business.
Client & Team Feedback
Conducted thorough post-event evaluations, gathering insights and documenting best practices to continually enhance the client experience.
DIGITAL MARKETING
Innovative Marketing Strategy Development
Craft and execute dynamic marketing strategies to elevate brand presence, enhance engagement, and maximize campaign effectiveness.
SEO & Content Optimization
Employ cutting-edge SEO techniques and create high-impact marketing collateral to boost visibility, engagement, and response rates across digital channels.
Social Media Management
Drive engagement and brand awareness by strategically managing social media platforms, ensuring consistent and impactful communication with audiences.
CRM & Strategic Account Alignment
Lead strategic account meetings and leverage CRM tools to maintain alignment with clients’ scopes of work, enhancing customer satisfaction and loyalty.
Data-Driven Campaign Analysis
Provide detailed monthly analytics reports on lead generation, content performance, website traffic, and other KPIs to optimize campaign outcomes.
AI-Enhanced Content Creation
Utilize AI tools to streamline the content creation process, from idea generation to producing social media posts and full articles, boosting efficiency and creativity.
CONNECT WITH ME
Can't wait to hear from you
(437) 297-2841